Privacy Policy
OkuSense (“OkuSense”, “we”, “our”, or “us”) respects your privacy. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, use the Oku mobile app, use the Oku wearable device, join our waitlist, contact us, or interact with our online forms.
For the purpose of this policy, the website means the OkuSense website, landing pages, and related online forms operated by OkuSense.
1. Information we collect
We may collect the following types of information:
- Contact information: such as your name, email address, company name, or message content when you join a waitlist, request updates, or contact us.
- Usage information: such as pages viewed, approximate location, device type, browser type, referral source, and interactions with the website.
- Technical information: such as IP address, cookie identifiers, session data, and analytics events.
- Marketing preferences: such as whether you consented to receive product updates or marketing communications.
2. Oku app and device data
The Oku app communicates wirelessly with the Oku wearable device.
The app may process posture measurements, calibration information, device status, and posture history in order to provide the core functionality of the Oku product.
This information is stored locally on the user’s iPhone and/or Oku device and is not transmitted to OkuSense servers.
OkuSense does not sell posture data or use posture measurements for advertising.
3. How we use information
We use information to:
- respond to your inquiries;
- manage the waitlist or early-access list;
- send product updates, launch updates, and relevant communications where permitted;
- understand how visitors use the website and improve the user experience;
- measure marketing performance and website traffic;
- protect the security and integrity of the website;
- comply with legal obligations.
4. Cookies and analytics
We may use cookies, pixels, and similar technologies to operate the website, remember preferences, understand website performance, and measure marketing campaigns. These may include tools such as Google Analytics, Meta Pixel, or similar analytics and advertising technologies.
Where required by law, we will ask for your consent before using non-essential cookies or tracking technologies. You can usually adjust cookie settings through your browser or through the cookie banner or preferences tool on our website.
5. Legal bases for processing
Depending on your location and the type of information, we may process personal information based on your consent, our legitimate interests in operating and improving the website, the need to respond to your request, or compliance with legal obligations.
6. Sharing information with service providers
We may share information with trusted service providers that help us operate the website and communicate with users, such as hosting providers, analytics tools, email service providers, customer relationship management tools, and marketing platforms. These providers may process information only as needed to provide their services to us.
7. International transfers
Your information may be processed in countries other than your country of residence. When required, we take steps designed to protect personal information in accordance with applicable privacy laws.
8. Data retention
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. For example, waitlist contact details may be kept until you unsubscribe, ask us to delete them, or the waitlist is no longer relevant.
9. Your choices and rights
Depending on your location, you may have the right to request access to your personal information, correction, deletion, restriction, objection to processing, portability, or withdrawal of consent. You may also unsubscribe from marketing emails by using the unsubscribe link in our emails or by contacting us.
10. Security
We use reasonable technical and organizational measures designed to protect personal information. However, no website, transmission, or storage system can be guaranteed to be completely secure.
11. Children
The website is not directed to children under the age required by applicable law to provide consent to data processing. We do not knowingly collect personal information from children without appropriate consent. If you believe a child has provided us with personal information, please contact us.
12. Health and medical disclaimer
OkuSense is presented on this website as a wellness and posture-awareness product. Information on the website is not medical advice and is not intended to diagnose, treat, cure, or prevent any disease or medical condition.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last updated” date.
14. Contact us
If you have questions or requests regarding this Privacy Policy, contact us at:
OkuSense
Email: contact@okusense.com